This New Collaboration is a First for Both Parties!
RENO, Nevada (Jan. 1st, 2019) – The Nevada Wolf Pack and The Piccinini Team of New American Funding introduced today a multi-year relationship in which the locally based company becomes the newest corporate supporter of the Wolf Pack.
The agreement marks the first time the Wolf Pack welcomes a “Preferred Mortgage Lender” to its corporate partner family, and it signifies a first-ever collegiate corporate sponsorship for The Piccinini Team. At the core of The Piccinini Team-Wolf Pack partnership will be a commitment to community, an important component for The Piccinini Team of New American Funding. In addition to use of university marks and logos, the mortgage lender will receive brand visibility through the campus community with television spots and social media campaigns via Nevada Athletics’ official platforms.
As part of its new Wolf Pack relationship, The Piccinini Team of New American Funding will be rolling out an exclusive discounted rate plan that will be available to university employees, and Wolf Pack students and alumni. The Piccinini Team in Reno is fully associated with New American Funding, which is headquartered in Tustin, Calif. but has local branches all throughout the U.S.
“This is a great opportunity for us to extend our visibility, align with an exceptional college brand, and of course it’s something we’ve never done before,”
said Michelle Piccinini, Senior Loan Officer with The Piccinini Team of New American Funding.
“We couldn’t be more excited to be the first-ever ‘Preferred Mortgage Lender of the Wolf Pack’ and look forward to working with their passionate fans, alumni, and campus employees who will all be able to take advantage of the Wolf Pack discounted plan over the next three years.”
The Piccinini Team-Wolf Pack partnership is managed by Learfield’s Wolf Pack Sports Properties, the university’s exclusive athletics multimedia rightsholder. The Reno-based team will work closely with The Piccinini Team to oversee all related sponsorship assets.
“We’re grateful for the support of The Piccinini Team of New American Funding and excited for all the possibilities of aligning these two brands. We want to thank them for their commitment to the Wolf Pack, and we look forward to the next few years of working together,” said Wolf Pack Sports Properties’ General Manager Mike Shayotovich.
In addition to Nevada, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.